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Yesterday I heard a number I found very hard to believe. More people who use the Internet voted for President Bush than for Senator Kerry. I erred by believing that mostly progressives and liberals would use the Internet intensely for news and other hard facts. In fact the Democrats successfully received more Internet gotten funds than the Republicans.
What I found by performing some empirical analysis on the Internet was that the Republicans used the Internet to mold there message to whatever groups they needed to. They do not have one message. Their different satellite groups successfully used tools like the Google AdWords (a keyword purchasing program) which feeds Google AdSense to dynamically point ads to a large percentage of Republican leaning Websites.
Progressive groups have not done a good enough job of purchasing Google AdWords to drive that traffic to their sites. I have not tested other cost per click programs like those offered by Overture and LookSmart.
We collected record amounts of dollars for this election. This money must be spent by seeding our progressive websites with these advanced Internet tools.
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