Taco Bell will start testing its first vegetarian menu later this year, the company said Thursday.
Offering a vegetarian menu will help the Mexican fast food chain cement itself as the go-to option for non-meat eaters, who often struggle to order a meal at fast food restaurants that only sell hamburgers or chicken tenders. Five percent of Americans identify as vegetarians, according to a July poll conducted by Gallup.
Taco Bell, which is owned by Yum Brands, is already known for being vegetarian friendly. Customers have been swapping out meat for beans in their tacos and burritos for years, and the American Vegetarian Association even certified some of Taco Bell’s vegetarian alterations in 2015.